CELEBRATING 190 YEARS
PRESENTING: IDA
Inspired by Ida’s travels across Scandinavia with her trunk. Ida is a trunk style jewellery box featuring a recycled canvas exterior in luxurious muted tones with top-grain leather trim, brass stud detailing, a custom lock, and 190th anniversary logo plate. The perfect blend of elegance and functionality inspired by Ida’s travel trunk.
190 YEARS OF WOLF
1834
Philipp Wolf I – The Silversmith
1836-1896
“It is logical to protect one’s possessions by storing and safeguarding them in a fine quality case.”
Philipp Wolf I was originally a jeweller and silversmith situated in Hanau, a city in the heart of the goldsmithing industry in Germany. Philipp crafted boxes to enhance the presentation of his own pieces. The success of this idea led him to focus solely on crafting exquisite boxes for his fellow artisans.
1869
Philipp Wolf II - The Boxmaker
1869-1946
Philipp Wolf II, an accomplished boxmaker, moved to Sweden in 1895. In 1910 he married the love of his life, Ida Wilhelmina Peterzon. Sadly, following the tragic loss of two of their five children to Spanish flu and rickets, Philipp became inconsolable, he retreated from work and life. After suffering from profound mental health issues he passed away in 1946.
1889
Ida Wilhelmina Peterzon – The Traveller
1889 - 1991
When Philipp II could no longer work, Ida assumed control of the business to support her family, Philipp Wolf III, Ernst, and Anna-Lisa. She travelled across Sweden and Scandinavia, by rail and carriage, selling the factory's products from a large wooden trunk. Ida's tenacity and resolve sustained the WOLF business through a most challenging era.
1911
Philipp Wolf III – The Fisherman
1911 - 1993
Philipp Wolf III pioneered many innovative production techniques for WOLF, some still in use today and is renowned for inventing the iconic musical pirouetting ballerina box. Philipp's environmental foresight has shaped WOLF's commitment to global responsibility, a legacy carried through the generations.
1936
Philipp Wolf IV – The Aviator
Philipp Wolf IV, born in 1936, immersed himself in the box business from a young age, assisting his father in the factory. Moving to the UK in 1960, he met and married Judie within a week. Philipp established a new factory in Llanelli, South Wales, in 1968. Philipp would fly customers from London to Wales in his Beechcraft Staggerwing D17S, following his passion for flying whilst running his business.
TODAY
Simon Philip Wolf V – The Designer
In 1985, Simon joined the family business. As the UK thrived, Simon was set the challenge to enter the USA and Canadian markets. Simon spent over 30 years establishing a successful business, returning to the UK in 2021. Inspired by Philipp III’s environmental ethos, Simon implemented many sustainability initiatives, including most recently pursuing the Positive Luxury Butterfly Mark. As Creative Director and CEO, he leads a global team of over 60 people, driving WOLF towards the future with a focus on design, innovation and sustainability.
